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McCormick and Schmick Street Lighting
With great restaurants, movies, art galleries and unique shops, Bethesda Row on Wisconsin Avenue has become a major destination for area residents seeking a fun night out with an in-town atmosphere. The most popular block is Woodmont Avenue, between Elm Street and Bethesda Avenue. Less than 2 blocks north on Woodmont Avenue is the famous McCormick and Schmick's Seafood Restaurant. While the restaurant is close, it is not "slam dunk" in the hub of Bethesda Row.
Years ago, the manager of McCormick and Schmick's was looking for a lighting solution that made the restaurant a "visual destination" from further down Woodmont Avenue. Good lighting could also provide curb appeal for the many vehicles driving south along Woodmont toward Montgomery Lane.
In many cases, we may have considered up lighting the attractive Cherry trees along the front of the restaurant. However, the abundant ambient illumination provided by large street lights would have muted that effect. We selected mini "holiday" light strings. These professional grade lighting strings are significantly brighter than conventional holiday lights found in retail stores. We employed a tight wrap of the limb structure, providing an architectural effect reminiscent of Tavern on the Green at Central Park in New York City.
The result is a cheerful, yet tasteful visual destination – and a festive greeting for McCormick and Schmick's customers, as well as for those entering the office building above.